Verity Homes Used Sales Simplicity to Scale Up 25 Starts and Manage 300 Options Per Home Plan Without Adding Staff, Netting An Additional $300,000 in One Year Alone
Chandler, Ariz. — October 14, 2013 — Sales Simplicity Software, the widely acknowledged leader in sales automation, dynamic content management, and reporting for the homebuilder and real-estate sectors, today announced that it has won another technology award. Sales Simplicity was recognized with a Constructech “Vision Gold” Award for the sales automation technology it brings to Verity Homes, a Red Door Homes licensee.
With Sales Simplicity, and other allied technology providers, Verity Homes was able to scale up 20% in starts without adding staff. In 2012, Verity Homes started over 150 homes in 17 neighborhoods, using 38 base home plans. Those 150 starts were 25 more than in 2011, but Verity Homes was able to add them without adding new personnel, netting an additional $300,000 in the process in 2012 alone.
Verity Homes bills itself as a semi-custom builder, willing to accommodate nearly any option to make a sale, including structural options. Preparing to accommodate so many options would challenge a company ten times as big as Verity, but with Sales Simplicity, Verity is able to profitably offer 300 options per plan, while maintaining net profit margins on each start of between 4% and 8%.
Verity Homes’ experience with Sales Simplicity is a common one. We regularly see home builders increase their net margins and keep staffing levels low, due to the sales automation and CRM capabilities of Sales Simplicity,” said Sales Simplicity Barry Forbes. “We’re honored to receive this award, and we’re even more thrilled for the success of our customers.”
About Sales Simplicity
Sales Simplicity Software, Inc., based in Chandler, Arizona, is the creator and marketer of leading Sales Automation, Content Management, Lead Management, eMarketing and Reporting Management tools for new single-family, semi-custom and custom homes; condo, multi-family, realtor and senior living providers. For more information about Sales Simplicity, call (480) 892-2500 or visit www.SalesSimplicity.net or http://seniorliving.salessimplicity.com/.
John D. Wagner